Grace Foods and Services Company, through its premium product, Grace Frankfurters, has pledged its sponsorship of the Harbour View Football Club, to the tune of $1 million. The sponsorship was announced at a press briefing held on Monday February 17, 2014 prior to the start of the Red Stripe Premier League (RSPL) match between home team Harbour View and opponents, Waterhouse.
In speaking at the briefing, Global Brand Manager of Grace Foods and Services Company (GFS), Anthony Lawrence, said that the sponsorship was part of GraceKennedy’s outreach programme, and its continued thrust to support community and national development through sports.
According to Suwannee Stewart, GFS’ Senior Brand Manager, the sponsorship represented a deepening of GraceKennedy’s relationship with Harbour View FC. She noted that the company has had a long standing affiliation with the Club through a nutrition programme for the players.
Mrs Stewart said that the sponsorship would include the endorsement of two of the team’s national players Midfielder Joel Senior and former Team Captain Montrose Phinn. The endorsement is valued at $200,000.00.
In return, Grace Foods will receive exclusive category sponsorship rights, branding of the players’ jerseys and on the field branding.
The range of Grace Frankfurters is produced locally at Grace Food Processors (GFP) processing plant in Savanna-la-Mar.